2025

The New Era of Direct AI Bookings

AI is reshaping hotel distribution, giving direct bookings new momentum. Guests are now engaging AI platforms to plan and personalize their stays, connecting directly with their ideal hotels without relying as heavily on OTAs.
Tom Buttigieg
Chief Executive Officer, Kynect

The New Era of Direct AI Bookings

AI is reshaping hotel distribution, giving direct bookings new momentum. Guests are now engaging AI platforms to plan and personalize their stays, connecting directly with their ideal hotels without relying as heavily on OTAs.

While OTAs still have a head start, new platforms are merging AI trip planning with booking capabilities. However, few have solved the challenge of linking AI-driven conversation directly to accommodation providers in real time.

Bridging Discovery and Booking in One Platform

While other emerging players have identified this gap in the market, the solutions they offer deliver only marginal gains for guests. Many are competing with AI platforms in the conversational search space and, most disappointingly, send guests off-platform to complete the booking—leaving them wondering why they engaged in the conversation in the first place.

Kynect bridges the gap between discovery and booking by delivering real-time ARI from property management systems directly to AI trip planners.

Our Managed Connectivity Platform (MCP) caches unlimited inventory at the category level, making it instantly accessible for AI agents to search, compare, and book—without ever redirecting users to hotel websites.

Empowering AI Platforms to Do What They Do Best

We believe the future lies in empowering AI platforms to focus on what they do best: conversational-based search that delivers the most relevant options for each guest.

While this happens, Kynect runs quietly in the background, surfacing accurate, direct ARI (Availability, Rates, and Inventory) based on the conversation. When guests are ready to book, everything is already in place—seamless and direct.

The Industry’s First Direct AI Channel

Our Direct AI Channel is the first solution to truly unify discovery and booking in a single flow.

Properties set Kynect up just like any other channel within their PMS (Property Management System) or channel manager, giving them complete control over the ARI made available.

Bookings flow directly into the PMS as if they were made through the property’s own website, solving two critical challenges:

  • Ownership of guest data
  • Full control of the guest journey from booking to checkout

Every Journey, One Smart Cart

With deep PMS integrations and a central database, AI trip planners can build a multi-property shopping cart—even across multiple PMS vendors.

At checkout, commissions are automatically split across all parties in a single payment, delivering a frictionless and unified booking experience entirely within the AI platform.

Tom Buttigieg
Chief Executive Officer, Kynect